About the session:What exactly is programmatic advertising? How does personalized advertising work and what are the trends of tomorrow? How can startups take profit of programmatic advertising in practice? We will discuss these and other questions by an open Q&A. So look forward for an exciting get-together where you can exchange your experiences and having interesting conversations. Don’t worry, we will also offer snacks, drinks, and Kölsch to satisfy your hunger and thirst.
die Panel Experten sind:
- Prof. Dr. Dominik Große Holtforth (Professor für eCommerce und Online Marketing, Hochschule Fresenius)
- Daniel Mensing (Head of Online Marketing, FOND OF BAGS)
- René Krummeich (Online Marketing Experte, CHRONEXT)
- Alexander Beyer (Gründer, Aimtail)
- James Weber (CTO, Unidesq)
- Christian Ulitzka (Moderator)
About the company:Unidesq, founded in 2014, helps eCommerce companies reach their customers with personalized product ads across Facebook, apps, and millions of websites. Through the processing of millions of real-time consumer data points daily, Unidesq’s optimization algorithms are able to deliver highly efficient and cross-channel campaign delivery at the best possible price. With Unidesq, eCommerce companies are able to increase their sales and scale their Customer Lifetime Value (CLV). In addition, the easy-to-use dashboard provides every advertiser full transparency and control of the planning and analysis of personalized advertising campaigns.
